If you maintain an active profile, utilise relevant keywords and drive consistent engagement with your content, your pins will become more visible in user searches. Since Pinterest is a search engine, you can also utilise SEO. Users who discover your profile can then save these pins. Pinterest ads work in exactly the same way.Īs a brand, you can set up your own Pinterest profile to upload high-quality content and attract organic traffic.įor instance, you might arrange several boards on your page to display your product range. Pins can be saved to different ‘boards’ that allow users to organise their content.įor example, a user might set up an ‘interior design’ or a ‘recipe’ board and collect relevant pins there for inspiration. These are effectively bookmarks that users can view and save. Pinterest content is delivered through ‘pins’. The platform places a big emphasis on a simple design and bold visuals, encouraging users to actively discover new content through search results. This is important to remember when you’re thinking about advertising opportunities.
That’s why many also refer to Pinterest as a ‘visual discovery engine’. Pinterest is primarily a social media platform, but it functions in the same way as a search engine. Let’s run through the fundamentals of Pinterest advertising and equip you with the expertise you need to succeed. And as always, we’re here to supply the answers. (And that’s your cue to deliver some engaging and effective advertising.)īut how can you get started with Pinterest advertising? Which formats and tactics are most likely to deliver the jaw-dropping results that you’re looking for? Users are constantly searching their feeds for fresh ideas and new products to try. The platform is designed for discovery and exploration. You should be an expert in analysing or you can hire a pinterest advertising agency because based on your analytics, you can plan out the strategy.Pinterest can be a valuable advertising partner for many e-commerce brands.
If you are having more marketing questions for Pinterest, then you can join our Facebook page and comment below.
You can also check whether your pins are considered a quality source of content that people will like to share. This will decide how often your content is searched in the feeds. When you are re-sharing the successful pins then you are building momentum, increasing the engagement, and helping the mysterious algorithm of Pinterest. You can also visit the dashboard and determine which pins you want to be rescheduled based on the data. You can also take a look at Pinterest Analytics to check which of your pins are growing to the top position. You can continue to recycle your pins as long as they are relevant and performing well. When you are pinning 20-30 brands every day then it would be exhausting.
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